I On Youth Collection Roll-On Serum



You would never guess by looking at her, but the beautifully radiant Irene Michaels just turned 70!

As an entertainment journalist, she continues to enjoy a successful career in the industry, reporting from the red carpet for major events like the Academy Awards, the Tonys, the Golden Globes and more.

Her endeavors have now extended to I On The Scene, a website she created that covers culture and society and featuring exclusive content featuring the best of fashion, travel, cuisine and music. I On The Scene also includes one-on-one talks with some of the biggest names in the music, film and fashion industry. From Al Pacino and Bruce Dern, to Quentin Tarantino and Cindy Crawford, Irene’s list of interviews is quite extensive and continues to grow. Recent interviews and content include Polo champion and Ralph Lauren model Nacho Figueras as well as highlights from Sundance Film Festival, Men’s Fashion Week and the GRAMMYs.

Irene began her career as a dancer and model, eventually using her talent and business expertise to open her own modeling agency, Show Time. As an actress, she landed a recurring role on General Hospital in the 90s before deciding to embark as producer creating her own work through her company Behind The Scene. In 2004 she created a second production company, IMA Contractors, which specializes in rehabbing vintage home in Chicago’s Gold Coast.

After years of being in front of the camera, Irene has amassed an arsenal of beauty, health and skincare tips from movie stars, public figures and those in the know. Her major beauty secret, the one that keeps her glowing on and off the screen, is a combination of a healthy diet and a miracle ingredient found in her I On Youth Collection Roll-On Serumhyaluronic acid.  The Brightening CC cream has a SPF 20 and is paraben-free.


“If I didn’t believe in this product line, I wouldn’t have developed it,” she tells us from her home in Chicago. “It is the foundation of my skincare routine. The deeply hydrating serum is a must for keeping skin balanced and comfortable. The hyaluronic acid, a naturally occurring element, binds moisture to the collagen fibers in your skin, which means your face is instantly moisturized without the heavy texture of goopy lotions and creams. Use it after your cleansing routine and before you put on any cosmetics. You’ll notice a difference immediately!”

Consumers are giving the product 5-star reviews. It has also been showcased on the television program, You & Me This Morning, in the Huffington Post and was just recently featured as “magic in a bottle” in Life & Style Weekly Magazine, alongside the gorgeous Eva Longoria.


“I am especially excited that the serum comes as a roll-on. The stainless steel roller is cool to the touch and allows for precise application so that no serum is wasted. It is so much more convenient than a dropper or spray - especially when you’re jet-setting all over the place. I already love mine, and I know you will, too,” explains Irene.

Along with the roll-on serum, the I On Youth Collection now includes a color correcting cream, which blurs imperfections, reduces the appearance of age spots, offsets wrinkles and brightens skin. It also serves as a protector against UVA rays with a SPF 20.

The I On Youth Collection is available at Amazon. Order yours today!